Aging-in-place certification classes offered

Charleston Trident Home Builders Association is holding classes next week which can be applied toward earning a “Certified Aging-in-Place” designation through the National Association of Homebuilders. The Certified Aging-in-Place Specialist (CAPS) program teaches the technical, business management and customer service skills essential to competing in the fastest-growing segment of the residential remodeling industry: home modifications for the aging-in-place. As millions of maturing Americans live longer and more active lives they look for ways to revitalize their home environments. Identifying these opportunities and developing the skills to interact with these customers can help building professionals grow their businesses dramatically. Marketing & Communication Strategies for Aging & Accessibility, July 16 from 8:30 a.m. to 5 p.m., will cover: best practices in communicating and interacting with the maturing population; the segments within the aging-in-place market that present business opportunities for building professionals; implementing a process for promoting new opportunities for products and services; and enhancing the sales process with effective techniques for the aging-in-place market. Design/Build Solutions for Aging & Accessibility, July 17 from 8:30 a.m. to 5 p.m., will cover: the guidelines and requirements of accessibility; the importance of conducting an assessment with input from occupational and physical therapists as well as qualified health care professionals; how to describe the home-ownership market as it relates to the three segments of the aging-in-place market; considering contractual and legal concerns for building professionals providing design solutions to the aging-in-place client; and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life. The cost for each course is $175. They will be held at the Noisette Studio, 1360 Truxtun Ave., Suite 100, in North Charleston. For more information, visit charlestonhomebuilders.org or call (843) 572-1414.